Product Growth Course Pack: 2024

After a year of publishing the most product and growth deep dives on the web, let's take a look back at the year and what you might have missed.

Jan 02, 2025

I spent 2024 full-time as a creator. The results?

88 deep dives
~462,000 words

Today I wanted to organize everything into a framework for you. You all loved the 2023 post. So here it is - the 2024 Product Growth Course Pack:

And here are all the links:

1. All Things Growth 📈

Driving Product Growth

The Evolution of PLG in 2024 - How PLG has Evolved
How to Improve Retention - The Ultimate Guide for PMs and Leaders
The Multiplayer Lever - How to Drive Product-Led Growth via Collaboration
Anticonversions - Your Ultimate Guide to Cancelation
How to Use Referrals to Drive Growth in 2024 - What's Old is New Again
How to Win the Enterprise in 2024 - The Ultimate Guide
How to Measure Onboarding - Advanced Topics in Activation Metrics
Don’t Delegate to Your Users - An Underrated Growth Lever
Humor for Growth - The Strategy You’re Missing
The Ultimate Guide to Homepages - Improvement Defined

Company & Market Deep Dives

How Notion Grows - The History, PLG Tactics, and Strategy
How Figma Grows - From 0 to $10-20B in 12 Years
How Dovetail Grows - Australia's Next Big Tech Company
How Statsig Grows - The Story, Growth Motion, Product, and Market
How Sprig Grows - The Story, Product Philosophy, GTM Motion
How Enterpret Grows - Tackling Feedback with AI
How Lempire Built a $28M ARR SaaS - A Complete Analysis
The Attio Deep Dive - Salesforce’s New Challenger
Nvidia's Moat - Breaking Down the Company's True Value
What You Can Learn From Palworld - The Viral Game
Indian-Origin Tech Companies - The Definitive Market Guide
Salaries of Product Managers in India - Largest Survey Results

Pricing & Monetization

Ultimate Guide: Pricing Pages - The Highest Impact Growth Product Surface
The Ultimate Guide to B2B SaaS Pricing & Packaging - With Market Map
Ultimate Guide: Consumer Software Pricing - Including Company Survey
How to Test New Pricing & Packaging - The Practical Steps
Your Pricing Problem is a Positioning Problem - Reconceptualizing PMF

2. How to Get Jobs 🎯

3. Product Leadership Mastery 👑

Strategic Leadership

Crucial Conversations for PMs and Product Leaders - Advanced Techniques
How to Empower Teams in 2024 - PM in the Era of Founder Mode
Addition by Subtraction: The Art of Killing Features - Strategic Sunsetting
How to Rock Your Annual Planning - Come Out Ahead Instead of Exhausted
Fractional Product Leadership - Your Step-By-Step Guide
Viral Within Company Roadmaps - Explaining Product

Team Building & Culture

How to Work With Design for Success - Sum > Parts
The Product Leader’s Ultimate Guide to Process Changes - Your Encyclopedia
Moving to the Product Operating Model - with Marty Cagan
The PM Case Interviewer Guide - How to Distinguish the Chum
The Product Leadership Job Search - What You Don’t Know
Product Leadership Interviews (GPM, Director, VP) - How to Succeed
The Ultimate Guide to Growth Product Design - Full Deep Dive

4. Advanced PM Skills 🤖

PM 301

Become an A/B Testing Expert - Advanced Topics in Testing for PMs
The Ultimate Guide to Building Your Startup on Google Gemini APIs
Everything you need to know about AI - For PMs and Builders
How to Use ChatGPT as a PM or Product Leader in 2024 - The Key Tool
Tactical Go-to-Market 101 - How to Go From 0 to 1

PM Situations

How to succeed as a PM in a feature factory - A Tough Situation
How to be Indistractable as a PM - Or Any Tech Worker
How to Build an AI Startup - Key Lessons

Tools of the Trade

Session Replays - Advanced Techniques for PMs
The Product Analytics Market - Overview and Deep Dive
ChatPRD - Your Ultimate Guide for Better PRDs
A PM’s Guide to Wireframes - An Underrated Skill

Every deep dive is available to our paid subscribers, who make this depth of content possible.

Going Deeper: What Worked?

Here are some of the key takeaways for me from this:

Let’s cover all 4 of these buckets:

1. What Resonated Most

The theme of 2024 was clearly AI product management. Though I only wrote a few posts on it, you all loved them.

We’ll double down on hitting the trendiest topics in 2025.

Growth case studies and career development also resonated, so we’ll continue that.

2. Don’t Rely on One Acquisition Channel

Growth this year was phenomenal, from 90K to 151K subscribers.

But the same channels did not always deliver. X, fka Twitter, went from a huge driver to almost nothing at all. And, LinkedIn has decreased.

So I had to shift more to Substack and SEO.

3. PM is Not The Same Everywhere

This newsletter has a highly global readership. And the content has reflected that: touching on Indian and European PM topics, not just US one’s.

I’ll continue to.

4. In the Era of AI, Good Writing and Research Matters More than Ever

You can get so much AI-driven slop on the web now. I’m focusing on:

Depth > Breadth
Practical > Theoretical
Specific > General
Stories > Frameworks

For Those Seeking a Sequence

I wanted to end with a breakdown of how I would suggest reading them in order if you wanted to:

Looking Ahead to 2025

Next year, I’m deepening my commitment to the best product and growth content:

More original research and company deep dives
Enhanced tactical frameworks and tools
Advanced leadership and strategy content

All of this is made possible by our paid subscribers. At just $150/year - less than the cost of a single product management course - you get access to the complete library of deep dives, equivalent to over $8,000 worth of traditional product management education.

Thank you for being part of this journey. Here's to an amazing 2025! 🚀

Product Growth