The Evolution of Product-Led Growth (PLG) in 2024
Who are the PLG giants in 2024, and how do they do things differently from the PLG giants of early PLG (eg Slack, Dropbox)? We break down everything that has changed, from tactics to strategy.
Today’s post is special. We’re going to be presenting you the whole thing in 70 slides. I’ve been inspired by
’s great Substack. Enjoy.
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The Video Version
Additional Resources
I hope you enjoyed that super deep dive in slide form! Here’s a bunch of relevant pieces that I referenced:
Company Deep Dives:
Levers:
A big shout out to Anvil for making today’s post completely free for all subscribers. If you’re struggling with manual PDF workflows, consider checking out their Document AI using my link to support them and this newsletter.
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Up Next
We have some awesome episodes on the podcast with Christine Itwaru, Christian Idiodi, and Itamar Gilad coming up.
In the newsletter, we’ll be doing:
Tuesday: How Real PMs Get Jobs in This Market
Thursday: How Lempire Grows
Next Tuesday: What Your Biggest Weakness Really Is
I can’t wait to share it all with you,
Aakash
P.S. Did you know you can earn free months of a paid subscription to product growth by referring friends?
P.S. 2. Want a PDF? You need to be a paid subscriber for that.