How to Measure Onboarding: Advanced Topics in Activation Metrics
There are plenty of basic guides to onboarding out there. But if you’re practicing onboarding day in and day out, you know you need a nuanced more picture. Here it is.
Onboarding often feels like a side task for growth teams.
But it’s not.
It’s foundational—whether you’re scaling a feature, launching a 0-to-1 product, or improving retention.
In fact, onboarding is the engine behind long-term product success.
Yet, the hardest part isn’t designing onboarding flows or writing tooltips. It’s figuring out the right metrics to …
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