How to Measure Onboarding: Advanced Topics in Activation Metrics

There are plenty of basic guides to onboarding out there. But if you’re practicing onboarding day in and day out, you know you need a nuanced more picture. Here it is.

Onboarding often feels like a side task for growth teams.

But it’s not.

It’s foundational—whether you’re scaling a feature, launching a 0-to-1 product, or improving retention.

In fact, onboarding is the engine behind long-term product success.

Yet, the hardest part isn’t designing onboarding flows or writing tooltips. It’s figuring out the right metrics to …