I’m so excited to announce the launch of the Product Growth Podcast!
The first episode is with Kyle Poyar, the SaaS Pricing legend.
And I’m really excited about the slate of upcoming guests:
As newsletter subscribers, you get early access to this first episode.
Huge shout-out to the launch sponsors who are making this podcast possible:
Attio: A prior newsletter deep dive subject, Attio is the next generation CRM
Cello: An upcoming newsletter collaborator, Cello is your ultimate platform for user-led growth
BuildBetter: By our very own newsletter collaborator, Spencer Shulem, BuildBetter is your 24/7 AI-powered analyst
Also - this is not a one-man effort. Big shout-out to the video and audio teams working with me on this
Kyle’s Episode: Everything you need to know about SaaS Pricing
Kyle has written one of the most popular pieces in this newsletter, The Ultimate Guide to B2B Saas Pricing & Packaging. So it was only natural to have him back for the podcast.
In today’s episode, we turn to a broader topic: SaaS Pricing, generally. And we cover all the key levers you need to optimize to get it right:
How to Set Your Pricing (1:24)
Pricing Page (38:09)
Feature Paywalls (49:30)
Free to Paid Conversion (58:45)
Cancelation (1:17:50)
Pricing Quick Wins (1:11:05)
If you’re a PM, founder, or someone influencing pricing, this episode is bound to have a bunch of great takeaways for you.
Here are three of my favorites:
Common pricing mistakes include overly generous free plans, overcorrecting by gating too much, and not considering monetization early enough in product development.
Pricing should evolve as a company grows, often increasing substantially (60%+) in early stages.
The distinction between B2B and B2C pricing is mostly overblown, and each side should learn from the other.
You’ll have to check out the whole episode to get all the details.
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Up Next
I’m really excited not just about the upcoming podcast episodes (next one drops tomorrow!), but also all the great newsletter posts. I can’t wait to share:
The Ultimate Guide to Retention
The “Don’t Let Your Users Think” Lever
How to Answer Estimation Questions
Talk soon,
Aakash
Pricing Masterclass: Everything you need to know about SaaS Pricing