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Satyajeet Salgar is a Director of Product Management at Google. He’s had a 16+ year career there, where he has been the product leader for many teams at YouTube and Google Search. Now, he leads teams in Applied AI.
In this conversation, Satyajeet and I cover everything you need to know to write a good product strategy:
The elements of a good vs a bad strategy doc
The type of work and experimentation you need to confirm a strategy
How to connect strategy to quarterly objectives and key results (OKRs) and how often to update your strategy
Here were some of my favorite takeaways:
The ‘second wave’ of technology trends is often where the money-making apps are made. We’re just finishing the first wave of AI, and the money will come in this second wave.
Adjust your strategy over time and spread your bets around. Keep taking the small and safe ones but don’t forget to take a long shot every now and then.
Principles in strategy documents should reflect long-standing company values and behaviors. They should not be defined on the spot to justify a particular decision.
Great PMs create a "culture of product" on their team. They ensure the best decisions get made rather than trying to make all decisions themselves.
Where to Find Satyajeet
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A big shout-out to Lenny Rachitsky. His podcast is awesome and one of the main inspirations for this podcast. The content is superb. Thanks for inspiring this pod.
Up Next
We have great podcasts coming from Jason Knight, Mirela Mus, Stephanie Leue and more. I can’t wait to share them with you.
On the newsletter front, I’m almost done with the guide to retention and how to answer ‘Why This Company’. We’re also breaking down growth design with Kate Syuma.
I can’t wait to share it all with you,
Aakash
P.S. If you liked this, you may like the newsletter post, How to Write a Product Strategy in 1 Day / 1 Week / 1 Month
How to Develop Your Product Strategy, with Satyajeet Salgar | Director of Product, Google