Product Growth
Product Growth Podcast
How I Built Lempire | Guillaume Moubeche - CEO, Lempire
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Current time: 0:00 / Total time: -28:43
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How I Built Lempire | Guillaume Moubeche - CEO, Lempire

What does it take to build a $150M+ valuation B2B SaaS company from just a $1,000? In this episode, Guillaume Moubeche breaks down everything you didn't know about the Lempire story.

Listen now on Apple, Spotify, and YouTube.


Starting a company with $1,000 and turning it into a $150M+ valuation? Sounds like a fever dream.

But that’s what Guillaume Moubeche was able to do with Lempire.

In today’s podcast, we break down how.

In our conversation, we cover:

  • Introduction and Lempire's Growth Story | 00:00

  • How Lemlist used AppSumo for initial growth and community building | 09:03

  • How Guillaume's role evolved as the company grew | 14:42

  • Guillaume's approach to prioritization and product development | 17:59

  • Guillaume's current priorities and Lempire's strategic direction | 26:05


Here are the Key Takeaways

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Some of the key lessons from our conversation:

1. Founders Have to Move from Product Leader to Product Visionary

Founders must adapt their product involvement as the company grows:

  • In the early stages, Guillaume was heavily involved in day-to-day product decisions.

  • As the company scales, his focus has neeeded to shift to higher-level strategy and vision-setting.

It hasn’t been easy. But it’s necessary.

2. The Importance of Clear, Concise Communication

Effective product managers must excel at distilling complex ideas into clear, actionable plans.

Guillaume emphasizes the need for PMs to write "very, very clear and very, very concise documents."

Overly long PRDs often indicate a lack of clarity.

3. Understanding the True Problem Behind User Requests

Building a successful product requires a deep understanding of user needs and pain points. Skilled product managers dig deeper to uncover root causes rather than taking user requests at face value.

Guillaume gives the example of reframing a request for better lead data into a broader question about meeting quotas and sales effectiveness.

By understanding underlying needs, PMs can develop more impactful and innovative solutions.

Check out the full episode for more of his hot takes on PM! It’s great perspective into the mind of a founder.


Referenced

  1. Lempire

  2. Lemlist

  3. AppSumo

  4. Hotjar

  5. Noah Kagan: Founder of AppSumo


Where to find Guillaume


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Up Next

We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani. I’m so excited to share them with all of you.

In the newsletter, check out this week’s latest piece if you haven’t yet: How Lempire Built a $28M SaaS.

Look out for these pieces up next:

  • What Your Biggest Weakness Really Is

  • Storytelling for PMs

  • Real Case Interview Coaching

I think you’re going to love them,

Aakash


P.S. You can earn free months of Product Growth’s paid edition by referring friends:

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