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Today’s Episode
A few months ago, I partnered with Maja Voje and dove deep into Tactical Go-to-Market 101: How to Go from 0 to 1, discussing why LinkedIn is one of the best opportunities right now.
Today, we have a very special guest on our podcast who is solving the missing pieces when it comes to creating content on LinkedIn and signing B2B clients.
He exponentially grew to 125K+ followers on LinkedIn and became an authority figure in the B2B content and client space in record time.
In this episode, he’s sharing everything:
Key Elements of a B2B Content Strategy – 00:03:12
How the Whole Content Ecosystem Works – 00:20:44
Types of LinkedIn Posts That Perform Well – 00:46:59
How SaaS Businesses Can Use Lead Magnets – 01:14:29
How Much He Earns - 01:41:05
Here are the Key Takeaways
Here are the 5 key takeaways from Peirre’s Journey:
1. 3 Pillars of a B2B Content Strategy
Jumping straight into content creation without a clear strategy is a common pitfall.
To build an effective B2B content strategy, you need to start by defining the core elements:
Ideal Customer Profile (ICP): Who exactly are you speaking to?
Messaging: What key problems are you solving for your audience?
Positioning: How does your solution stand out from the competition?
Without these in place, your content risks falling flat, lacking relevance or impact.
Also, trust is the most critical factor in B2B content success.
If you promise something in the hook of your post, you must deliver on that promise throughout the content.
Whether it’s a LinkedIn carousel, infographic, or a long form post, consistency in delivering on expectations is non-negotiable.
2. Don’t Just Create Content — Create Authority
Random content won’t drive results.
To stand out, your content must go beyond surface-level advice and establish you as a trusted voice by offering unique insights and actionable takeaways.
Strong copywriting is the backbone of authority content.
Because no one really engages with boring posts.
Start with a compelling hook that grabs attention — whether through a bold statement or by challenging conventional wisdom.
Here’s his advice for writing great hooks:
Keep it simple, promise value, and always deliver.
For example, hooks that start with phrases like:
“Here’s why most B2B content strategies fail…”
“The 3-step formula I used to grow my LinkedIn audience to 130K followers…”
3. Rethink B2B Social Selling (Why TOFU/MOFU/BOFU Doesn’t Work on LinkedIn)
The traditional marketing funnel assumes buyers follow a predictable path from awareness to conversion, but that’s not how B2B buyers behave on LinkedIn.
They engage with content at different stages, jumping between posts, case studies, and testimonials based on what resonates.
Instead of rigid stages, successful social selling focuses on relationship-building and continuous engagement through valuable content and conversations.
Two Elements of Effective Social Selling:
Content that resonates → Go beyond basic information — share insights, case studies, and experiences that solve real problems.
Trust over transactions →Focus on credibility and consistent value delivery, not immediate conversions.
By meeting buyers where they are and prioritizing ongoing conversations, you can achieve higher engagement and stronger results than any traditional funnel could offer.
4. How He Exponentially Grew to 130k Followers
Building a LinkedIn brand isn’t about posting frequently…
It’s about posting high-value, consistent content that drives engagement.
And that’s exactly what he did to grow his personal brand and just recently he added 30k followers in just 3 months.
Here’s his playbook:
Consistency with variety: He experimented with different formats—infographics, carousels, actionable tips, and thought-provoking posts to keep the audience engaged.
Unique positioning: Instead of copying others, he shared original insights based on his expertise in design, B2B content, and LinkedIn strategy, building trust and authority.
Direct engagement: He actively interacted through comments, DMs, and collaborations, which helped boost his content and attract more visibility.
Curiosity-driven hooks: His hooks grabbed attention by sparking curiosity and delivering on promises, driving shares and organic growth.
5. Turning Conversations into Conversions
LinkedIn is more than a content platform, it’s a tool for personalized conversations and lead generation when used strategically.
Combining effective DMs with lead magnets can drive leads and conversions without feeling spammy.
Why LinkedIn DMs Work:
Personalized outreach: Tailor messages to the recipient’s interests or interactions with your content.
Engage after providing value: DMs perform best when initiated after engagement, making the outreach feel natural.
Start conversations, not pitches: Build trust by asking questions or offering useful resources before selling.
How to Use Lead Magnets Effectively:
Provide valuable content: Share guides, templates, or infographics that solve specific problems.
Position them strategically: Promote lead magnets through high-engagement posts or comments and align them with your offering.
Follow up smartly: Send follow-up DMs offering additional value or personalized help.
For more details, listen to the full episode now!
Referenced:
Books:
Influence: The Psychology of Persuasion by Robert B. Cialdini
The Copywriter’s Handbook By Robert W. Bly
Creators He Enjoy Reading/Watching
Adam Robinson - We recently had a podcast with him, click here to watch.
Where to find Pierre
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Email productgrowthppp at gmail for advertising opportunities.
Up Next
We have some great podcasts coming from Dr. Nancy Li (Fmr Director of PM; Founder, PM Accelerator), Marily Nika (AI PM at Google, Former Meta), and Poorvi Shrivastav (Fmr Senior Director of PM at Meta, Salesforce).
In the newsletter, check out the latest piece if you haven’t yet: Sales Tech Market Map 2025: The $30B Industry Breakdown
And look out for these pieces up next:
How Jira Product Discovery Grows
Rock the Product Design Interview
Advanced Tactics: Product Sense Interview
Cheers,
Aakash
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