Product Growth
The Growth Podcast
How to Build ChatGPT Apps (The Next App Store?) | Live Demo by Colin Matthews
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How to Build ChatGPT Apps (The Next App Store?) | Live Demo by Colin Matthews

MCP protocol, live building demo, eval strategies, and why this is the biggest new PM distribution channel.

Check out the conversation on Apple, Spotify and YouTube.

Brought to you by:

  1. Maven: Get $500 off with my code on Coil Build ChatGPT Apps course

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Today’s Episode

ChatGPT Apps might be the next billion-dollar opportunity.

Or they might be another ChatGPT feature that gets abandoned in 6 months.

I genuinely don’t know yet.

But when people say “this could be the new App Store,” my ears perk up. I spent four years building an iOS app in the early days of the App Store. The distribution was incredible. We grew fast purely because of where we were.

So when OpenAI announced the ChatGPT App Store, I needed to understand it.

I brought in Colin Matthews to break it down. Colin is one of my go-to sources for technical product topics. Our AI prototyping collaborations have been some of your favorite episodes.

Today, we’re exploring ChatGPT Apps and what they mean for you as a product builder.

Apple Podcast

Spotify


If you want access to my AI tool stack - Dovetail, Arize, Linear, Descript, Reforge Build, DeepSky, Relay.app, Magic Patterns, and Mobbin - for free, grab Aakash’s bundle.

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Newsletter Deep Dive

For paid subscribers, I’ve written up a complete guide to ChatGPT Apps (that summarizes + goes beyond the pod). It’s the Ultimate ChatGPT Apps Masterclass:

  1. What ChatGPT Apps actually are (and why they matter)

  2. The three types of apps you can build

  3. Step-by-step build of your first app

  4. Advanced features that unlock distribution

  5. How discovery really works

  6. When to build (and when to walk away)

  7. The hidden monetization opportunity

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