The AI PM Portfolio: Stand Out with Vibe Coding
Why vibe coding makes your portfolio the ultimate job search differentiator
More than 80% of you don’t have a PM portfolio. 33% have never even seen one:
Here’s the funny thing that I’ve learned coaching PM job seekers over the last 5 years: the 18% who have a portfolio are seeing outsized success in the job market.
PM Portfolio = Your Job Search Hack
At this point, you might be asking: How does a PM portfolio actually help?
To answer this question, first ask: where do we even showcase our portfolio? How do people get there?
Most people mess up at this stage itself. They publish it to a website and then complain when they get no traffic. You publish a portfolio three places, and each translates to a different benefit:
On the open web → so people can discover you
Atop your resume → so people can learn more details
In the featured section of your LinkedIn → so you can convert more inbound
Most PMs actually have no idea what I just said for #3. So let’s quickly cover that. This is where the featured section is located:
15/20 PM profiles I just reviewed aren’t even using this space - what a huge wasted opportunity! It’s the #3 section on your profile, so it is one of the most important spaces to optimize.
Inbound LinkedIn is the #1 source of PM jobs for my mentees this year (76/124 job offers).
And the LinkedIn game is all about optimizing:
Profile visits
Profile visit → message conversion rate
This makes the third section on the page really important! A portfolio is a rich canvas to further explain yourself than just words on the page.
Indeed, with such low adoption of PM portfolios, it is your job search hack.
The ROI has Never Been Better
And the crazy thing is: the PM portfolio has completely changed with AI.
With modern vibe coding tools, you can create much richer portfolios much faster.
The ROI equation has never been better:
Cost: 30 minutes
Benefits:
Getting more inbound
More interviews after applications
Succeeding more in interviews
That’s an insane ROI. Especially compared to the low ROI you’d get with activities dropping your resume to yet another company.
As a result, I consider this the single most powerful job search hack that AI has enabled. More than customizing resumes, writing cover letters, or generating work products.
This is Especially True for AI PM Roles
Let’s take a second to understand why AI PM roles are growing so fast (at 120% per year when PM roles are only growing at 1% per year).
The reason is that Boards are telling their CEOs that they need to change for AI. They need to have more revenue per headcount, they need to build AI more into their product, and AI needs to power their GTM (go-to-market) motion.
Those CEOs then go to the VPs of Product and assign them those priorities. The VPs of Product realize that they don’t have any AI experts on their team:
Their PMs aren’t at the bleeding edge of adopting AI tools
Their PMs barely understand AI evals, AI prototyping, and AI discovery
This creates the argument to open up headcount for AI PMs. And that’s why the role is growing so fast - from 10 to 20% of PM roles in the last year:
This means that as an AI PM you need to demonstrate AI expertise. If you don’t have AI expertise yet, you need to take on:
Side projects
Fractional work
Free consulting
Certificates
And other activities that don’t normally show up well in a resume. That’s where a portfolio can come in: it can help you flip weaknesses into strengths.
(Which is the #1 most important thing to do in any job application.)
Today’s Deep Dive
So I’ve put together an ultimate guide on how to create your PM portfolio - including my full PM portfolio (only for subscribers). I’ve tested all the tools with the best prompts and context. This is the dead fastest way to get an amazing portfolio:
Which Tool to Use
How to Vibe Code Your PM Portfolio
How to Make a Portfolio for AI PM Roles
The 30 minute, 8 Hour, and 40 Hour Portfolios
The Most Common Portfolio Mistakes
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