How to Get Jobs to Come to YOU: The Inbound Job Search

Most people are approaching job searching wrong - they're reaching out with outbound marketing, when really they should make themselves the subject of reach out (inbound marketing). Here's how.

So many people are focused on applying to jobs. But what if you could get the jobs to come to you?

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The Best Jobs Come to You

Let me share a secret about my own career:

• How did I get my job as a Senior PM at Google? They came to me.

• How did I get my Head of Product Growth job at Affirm? They came to me.

• How did I get my VP of Product job at Apollo.io? They came to me.

The truth is: the best jobs will come to you.

I informally messaged 15 PMs working at the hot AI companies last week. 12/15 of them? The AI company came to them. Not the other way around.

All the best jobs—especially as you get more senior—have a budget for recruiters to reach out to the unicorn candidates currently employed in that position.

If you want one of those jobs, you need to get on their radars.

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Tested Techniques

Today’s post will equip you with time-tested techniques to break through hiring cuts.

These are market tested techniques that work with people I’ve coached this year.

So far, I’ve gotten over 10 people jobs with inbound. Here are a few samplings of what they said:

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Today’s Post

I’ve interviewed 6 product recruiters, advised 10 people in this market, and use the results to put together the web’s most tactical guide on how to get jobs to come to YOU:

1. The Drivers of Inbound

2. 🔒 Optimizing the 4 Channels

   • LinkedIn Profile Optimization

   • Architecting The Places You Work

   • How to Write Content to Drive Inbound

   • How to Get on Podcasts and Speak at Conferences

3. 🔒 Advanced Topic: How to Develop Your Unicorn-Market Fit

4. 🔒 Top Mistakes in Inbound I’ve Seen Advising

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1. The Drivers of Inbound

If you remember only one thing from this post, remember the 4 channels that drive inbound:

1. LinkedIn profile: this is the biggest and most important

2. Where you worked: this is a sad reality that drives a lot

3. Content: a double-edged sword that can pay off

4. Speaking gigs: credible but infrequent

Now let’s explain each of these channels and how to master them.

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2. Optimizing the 4 Channels

Channel 1 - LinkedIn Profile Optimization

By far the #1 most important thing you can do to drive Inbound is to optimize your LinkedIn.

So let’s break it down.