Amazon, Snap, and Google up double digits after earnings. Meta down double digits. It was a wild week in big tech, with advertising at the center of the story. Amazon finally disclosed its advertising revenue. As Benedict Evans noted, at $31B in 2021, it is roughly the size as the entire global newspaper industry. The growth of that segment has been extraordinary.
The New Advertising World Order
The New Advertising World Order
The New Advertising World Order
Amazon, Snap, and Google up double digits after earnings. Meta down double digits. It was a wild week in big tech, with advertising at the center of the story. Amazon finally disclosed its advertising revenue. As Benedict Evans noted, at $31B in 2021, it is roughly the size as the entire global newspaper industry. The growth of that segment has been extraordinary.