Interested in Advertising with (Sponsoring) Product Growth?
Product Growth works with companies looking for exposure to senior tech industry workers, with a focus on product managers and founders. Reach out for more details (productgrowthppp gmail).
STAT SHEET
135K+ Subscribers – High income tech workers: PMs, Marketers, Founders, Growth Marketers, and Executives.
40-45% Open Rates – With an Extra 10K+ views per post due to social media presence. Sponsorship CTRs as high as 2%+, but range from 0.4-1.2% on average.
2-3x Weekly Posts – I write regularly to this large and engaged audience.
PREVIOUS SPONSORS
SPONSORSHIP TYPES
Product Growth does two categories of sponsorships: podcast and newsletter.
Podcast Sponsorships
All podcast sponsorships come with:
An ‘@’ shoutout to your company page in the comments of X and LinkedIn posts promoting the podcast (2 per podcast)
Linking to your URL of choice in each newsletter promoting the podcast
An audio read (intro, mid, or end roll)
A video for YouTube
Given how large my social media presence and newsletter are, those first two points in and of themselves are valuable.
Newsletter Buy-Outs
You ‘buy out’ what would be a paid post and make it free to everyone.
These are the best CPM opportunity to work with me. Posts get >60% of my subscriber base in views in the first 24 hours. They drive strong clickthrough rates (2% range) and conversions.
Generally, ads perform best when they’re placed over a few weeks. I generally sell these as a package of several over a few months.
PRICING
Pricing is bespoke and depends on ad type and volume. Email me for more details.
Last Update: 2/21/25