Interested in Advertising with (Sponsoring) Product Growth?

Product Growth works with companies looking for exposure to senior tech industry workers, with a focus on product managers and founders. Reach out for more details (productgrowthppp gmail).

STAT SHEET

• 135K+ Subscribers – High income tech workers: PMs, Marketers, Founders, Growth Marketers, and Executives.

• 40-45% Open Rates – With an Extra 10K+ views per post due to social media presence. Sponsorship CTRs as high as 2%+, but range from 0.4-1.2% on average.

• 2-3x Weekly Posts – I write regularly to this large and engaged audience.

PREVIOUS SPONSORS

SPONSORSHIP TYPES

Product Growth does two categories of sponsorships: podcast and newsletter.

Podcast Sponsorships

All podcast sponsorships come with:

1. An ‘@’ shoutout to your company page in the comments of X and LinkedIn posts promoting the podcast (2 per podcast)

2. Linking to your URL of choice in each newsletter promoting the podcast

3. An audio read (intro, mid, or end roll)

4. A video for YouTube

Given how large my social media presence and newsletter are, those first two points in and of themselves are valuable.

Newsletter Sponsorships

The newsletter has 2 types of sponsorships: buy-outs and deep dives.

1. BUY-OUTS

You ‘buy out’ what would be a paid post and make it free to everyone.

These are the best CPM opportunity to work with me. Posts get >60% of my subscriber base in views in the first 24 hours. They drive strong clickthrough rates (2% range) and conversions.

Example Ad

Generally, ads perform best when they’re placed over a few weeks. I generally sell these as a package of several over a few months.

2. DEEP DIVE

This is one of the most innovative content types available to advertisers today.

This is the deepest piece I can do on you. I will give an unbiased, opinion however. It will be 3,000+ words all about your company, told in a very compelling way.

Example Deep Dive

These are the types of pages that build backlinks and live on the first page of your Google search results. I think they are one of the highest brand + direct response investments your business can make.

PRICING

Pricing is bespoke and depends on ad type and volume. Email me for more details.

Last Update: 8/13/24