Should you build in-house ad tech?

Trend among fast growing tech companies

A trend is spreading through many of the fastest growing technology companies – they are building in house ad technology stacks. Here are just a few of the awesome companies building in house ad tech:

• Zynga (68% Q1 YoY growth on $404M revenue)

• Wayfair (49% Q1 YoY growth on $2.33B revenue)

• Avalara (39% Q1 YoY ARR growt…