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Should you build in-house ad tech?

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Should you build in-house ad tech?

Jul 25, 2021
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Share this post

Should you build in-house ad tech?

www.news.aakashg.com
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Trend among fast growing tech companies

A trend is spreading through many of the fastest growing technology companies – they are building in house ad technology stacks. Here are just a few of the awesome companies building in house ad tech:

  • Zynga (68% Q1 YoY growth on $404M revenue)

  • Wayfair (49% Q1 YoY growth on $2.33B revenue)

  • Avalara (39% Q1 YoY ARR growt…

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