Session Replays: Advanced Techniques for PMs and Product Leaders

How can you use this new tool to drive better product decisions? I go deep on one of the most overlooked weapons in product teams' arsenal: session replays.

Analytics can lie to you.

At thredUP, our dashboards showed a perfectly healthy pricing system. Conversion rates looked good. Revenue per visitor was up. Our A/B tests were winning.

But customer support kept getting the same message:

"These prices don't make sense."

When we finally dug deeper, we discovered customers bouncing between similar items, confuse…