How Apple Dominated Earwear
+ How to Handle Q4
The unwritten history. How Apple dominated the earwear market:
Chapter 1: Beats
In one of the most underrated big tech acquisitions ever, in 2014 Apple purchased Beats by Dre.
At the time, many questioned the billion-dollar price tag for a side business for Apple. But the audio expertise would prove crucial for Apple’s next act…
Chapter 2: i…