Habits of the top 0.01% of product innovators

[Yash]

Hi,

I am not clear on few arguments in the Revenue retention Rate formula, i.e-Upgrades, Downgrades, Churn.

How would these arguments be quantified?

[Aakash Gupta]

Upgrades = signups for new features or more data

Downgrades = move to lower plan

Churn = cancel