Bezos’ Response to a 90% Drop in Amazon’s Stock
+ Reducing PM Attrition
Bezos grew Amazon to $1.75T as CEO. But, in 2001 after the dot-com crash, Amazon’s stock had fallen 90% to $5B.
In a hail mary attempt, Bezos invited a book author to Amazon. Together, they created the foundation for trillions in market cap:
The author was Jim Collins, who published Built to Last in ‘94. By ‘01, Bezos had adapted several of its concepts …
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